How to successfully pitch to your dream client

With more people going solo as freelancers and leaving the workforce or even just for those working at an agency, captivating a client is crucial to keep them coming back . Here are some simple tips on how to successfully pitch to your dream client.

Start as you mean to go on

Your introduction means everything. Be polite and thank the client for their time after all its , not a given. Bring energy and excitement to the presentation to let them know you have a genuine interest in the client. Show your confident and excited about your idea this will certainly rub off on the client and have them eagerly waiting for your pitch.

“The way to deal with those nervous feelings is to channel them into adrenalin. Let the feelings pump you up. Enjoy the feeling of being excited.”
― Peter Coughter, The Art of the Pitch: Persuasion and Presentation Skills that Win Business

Lead the client into the pitch

After the introduction, provide a concise overview of your pitch objectives.Clearly state what you will be covering throughout the pitch and why its of value.

Tell a story

“Stories connect us at a human level that factual statements and logical arguments can’t possibly match.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

Include market research in your pitch

Walk your potential client through the research that you have conducted to show you have catered your idea with the market and their target audience in mind.

Paint a picture with clear communication

“You don’t fly to another country and expect the residents to speak your language. You have to communicate with speech they understand. Winning business involves speaking human, not spewing jargon.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

Practice makes perfect

Once you have created a clear and concise presentation go through it and practice till you feel you could pitch it to your grandma and she would get it the idea.