Interviews
A Niche Idea Adopted By The Internet Community Has Paid Off – The Story Of Adamm Miguest
Jemima Hunter
June 1, 2021
Founder and CEO of Rapid Launch Media, Adamm Miguest, hits 12.5K followers as a TikTok connoisseur, assisting artists to go viral on social media platforms as a bridge between record labels and influencers.
Miguest began his journey in the digital creation industry by exploring photography at college, progressing to linguistics and international relations studies at The University of Illinois. The twenty-eight-year-old entrepreneur spent his spare time at photography meet- ups, obtaining connections and assembling test shots with models in the neighbourhood.
Following his education, Miguest travelled all over Europe, working with diverse creatives to hone his artistic skills. After gaining knowledge of photography and videography, Miguest started reaching out to social media influencers, when he found a window of opportunity, promoting artists music on TikTok, through the influencer contacts he already established. ‘I noticed early on the benefits of artists moving their music through various social media platforms and created an industry around connecting artists with creators that would use their music to create content.’
The niche idea quickly became a reality, when Miguest developed ‘Rapid Launch Media’, a music promotion company, in April last year. Whilst coronavirus was in full swing, Miguest was looking for a secondary occupation to pass the time and earn more money. However, the business soon exceeded expectations with a yearly income of a million dollars. The demand was so high that Miguest has to employ staff to work full time.
Not only is Miguest an enthusiast for specialised TikTok tunes but has also made it as an influencer himself, with almost a million followers sweeping social media. Now working on campaigns for critically acclaimed artists like Nicki Minaj, Anderson Pak and Kehlani, this entrepreneur is working hard to prove his value at the top of the career ladder. ‘Recently, we’ve worked on songs that reached the Billboard Top 100’ exclaimed Miguest.
Miguest’s advice to aspiring entrepreneurs is – ‘Just start. There are a million excuses as to why it may or may not work. But, if you start and get in the habit of working on your side hustle every day, it can become a 7-figure company in under a year.’
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