ALEX CANNON PAYS TRIBUTE TO HIS MUM IN NEW CRAFTD COLLECTION

32-Year-Old Alex Cannon, from Liverpool, known as reality tv star and model, left school when he was 17 years old and enrolled onto a personal training course. Since then, Cannon got signed for modelling with Boss Model Management, became a nutritional adviser, a certified personal trainer and appeared on Judge Geordie and big brother season 7, in 2016. Cannon is now CEO and founder of two businesses known as, “Loyalti Footwear”, which is his brand for footwear. His most recent business to launch “CRAFTD”, which is a Jewellery brand specifically targeted for men. Cannon has also become a father and posts frequently about his love for his daughter on his social media. Alex built his following on social media to 392K on Instagram and 74K on Twitter and now has a cosy net worth of 1 million pounds.

Alex’s new Jewellery line release video, as shown on his Instagram

But this former tv-reality star didn’t create this lifestyle without struggle. According to Liverpool Echo news and the daily mail, in late 2013, Cannon lost his mum to the rare neurological disease multiple system atrophy (MSA). On the 22^nd of November 2016, Cannon held a fundraiser ball in memory of his mum to raise money for MSA and altogether forty-five thousand was raised for this life changing charity. Cannon dedicated a whole story highlight on his Instagram to help motivate other people, under the name of “Mind set”. He often posts inspiring content to his Instagram, encouraging people not to give up when going through hard times.

On the 26^th of February 2021, Cannon promoted his new collection for “CRAFTD” named “ESSENTIALS”. Cannon, posted a heart-warming video of himself as a child and his mother growing up, in the video he says the meaning behind this collection is to strip things back and realise what’s essential to your life, he goes onto saying “if you don’t learn to love what you’ve got now, life will teach you to love what you lost”.

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A post shared by A L E X C A N N O N (@alexcannon)