Founder
From An America’s Got Talent Auditionee To A Content Creator Making Millions How Collins Key Turned His Life Around
Jemima Hunter
October 7, 2021
As a teenager, Collins Key had a great interest in magic and auditioned for America’s Got Talent, making it to the final round at only sixteen years old. Since appearing on the entertainment channel, Key had the opportunity to tour with Demi Lovato, Little Mix and Fifth Harmony which presented him with an uprising in followers.
Post-tour, Key was often approached by media agents looking to improve his image and turn him into a star. When the offers started to die down, the social media personality decided to carry on pursuing a career on YouTube.
With a passion for performing, Key turned his focus to creating content for social media. ‘From there, creating content became a way of being able to connect with even more people, as digital content can be consumed by anyone anywhere.’
After years of starring in his own YouTube channel as well as holding the titles of creative director and executive producer, Collins became the Co-Founder and CEO of the ‘Keyper Company’. As of last year, Key generated over a hundred and seventy million views and twenty million subscribers on his channel.
Keyper Company was created in 2014 as a leading media production company that focuses on distribution of engaging and innovative content. ‘Keyper Company and their Collins Key brand are some of the biggest brands in the digital entertainment space, so we jumped at the chance to work with them’ the Evolution Founder exclaimed in an interview.
Tips to take away:
- Follow your passion, as it may connect you to bigger and better business goals
- Utilise social media as much as possible (Key wouldn’t have created such a big audience for his business without the use of YouTube).
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