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A Hotel with Influencer Agreements
In this month, Public Figure on Instagram Divinity Ray, with 103K followers, posted a picture of herself in the StayPineapple Hotel in San Diego. Within the post, Divinity hypes up the hotel’s comfort and hygiene during the pandemic, along with its fun features, like dog friendliness, ‘The Naked Experience’ and European duvet. Giving the hotel a 10/10 rating, Divinity praised the hotel.
Looking a little deeper in Stay Pineapple’s website, and you find a ‘Media Influencer Request Form’. The form details very specific questions in order to choose influencers to work with and share the hotel’s experience on their platforms.
On this form includes giving details such has:
The amount of followers you have
Specific details about your primary and secondary channels
The average engagement per posts
Your audience’s age and gender by percentages
A detailed account of your offer (ie. What will you post, videos, pictures, how much and where?)
If you are willing to share promo codes to your audience
Quirky and unique hotels such as Stay Pineapple are perfect for growing influencers. Discovering new smaller chains and reviewing the experience. It looks like the hotels are noticing the potential they have and are selectively picking through influencers, through request forms to find those who are best to represent them.
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