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Interviews

Is Saif Siddiqui In Business With Akon?

Jemima Hunter

February 7, 2022

Entrepreneur and founder of ISHU, Saif Siddiqui, has been keeping his followers on their toes as he’s been ‘levelling up’ with the Senegalese American singer, Akon and has kept everything hush hush.

Siddiqui created ISHU to use the understanding of solar power to help protect people from digital privacy intrusion. The company has been using light to create ethically made, functional and fashionable accessories and clothing. The technology within the products can let you choose whether you show up on images online or decide if you want to share or conceal hidden messages.

Many A list celebrities have sported the ISHU iconic neck scarf that can help individuals to hide from paparazzi, including Nick Jonas, Trevor Noah, Paris Hilton and many more. Now it looks like Akon, the ‘Smack That’ artist, is next in line to wear the innovative fashion statement and potentially be a part of Siddiqui’s vision for ISHU.

The entrepreneur has recently posted photos of himself and the artist, writing ‘Exciting news very soon!’, with Akon already owning a fashion accessories store, will we see a potential collaboration or a new partner to be?

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