Molly Mae faces scrutiny after announcing role as Creative Director of Pretty Little Thing

Molly Mae has been appointed the new creative director of Pretty Little Thing ,after the success of her previous collections with the brand, this seemed like the perfect next step beneficial for both parties.

Molly Mae signed her first collaborative deal with Pretty Little Thing two years ago, worth a rumoured £500,000.Having her own tanning brand the ex islander is no newbie to the world of business and decision making. yet her abilities are been put into question. Her tasks as creative director will include making all creative decisions from branding , logos, designers, buying,collaborations, influencers used and leading on the direction of photoshoots and the overall image and strategies for the brand. Molly Mae has some big boots to fill however her drive and excitement for the role puts her in a good position.

‘PrettyLittleThing is only getting bigger and better from here.’

Molly Mae Instagram Q&A

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A post shared by Molly-Mae Hague (@mollymae)

Twitter users have taken to the platform to judge Molly Mae’s qualifications for the job suggesting that she hasn’t had enough years of experience to become a creative director. Positions for large companies such as Pretty Little Thing typically requires 5-10 years of experience and Molly Mae doesn’t quite meet the requirements. However as we know in today’s society there are so many different ways to stand out and fast track to your dream position through showing you have what it takes . Molly Mae’s influence and following has helped PLT grow and with her having more input who knows where she will take the brand.

Pretty Little Thing under scrutiny

 Molly’s comments were flooded with people asking if she would improve the quality of the clothes, explore ways to reduce the environmental impact of fast-fashion companies like PLT and improve working conditions for garment workersPLT has often been scrutinised for their poor working conditions for garment workers as well as their negative impact on the environment due to being a fast-fashion brand.

One of the main things that makes Pretty Little Thing such a successful company is its ability to churn out extremely cheap clothing with new trends coming out on the site regularly. Although this may be great for the company, Mae and the fashion-savvy on a budget, fast fashion has devastating effects on the environment and some Molly Mae fans are disassapointed to see her playing such a large part in fast fashion company when she has the ability to create her own more sustainable company . In a Q&A on Instagram she responds to questions people have been firing at her and comments that she has read all of them and has so much she is ready to change .

Could this mean a more environmentally friendly and ethical Pretty Little Thing in the future ?