Savage X Fenty collaborates with Caramel curves biker gang for new campaign

Dangerous curves ahead!  Rihanna’s Savage X Fenty takes inspiration from their Instagram bio and brings it to life in the latest Savage X Fenty campaign. 

 The campaign tells the story of an all-female biker crew called Caramel Curves based in New Orleans. The girls are far from what most people expect a biker crew to look like. They bring danger both with their fast bikes but also with their killer looks hitting the road always in style. Makeup was done, hair laid and sexy outfits to match. In the video campaign, the plus size women celebrate their curves and show women can be daring and delicate at the same time. There’s no one way to be a woman anymore and that’s the beauty of our generation.  They are loved and celebrated in New Orleans and roam the streets proudly with neighbours cheering them on. Caramel Curves motto is ‘a girl knows her limits but a biker girl knows she has none. 

They are a perfect representation of all that Savage X  Fenty seeks to be, fearless, boldly confident and supportive. 

Savage X Fenty ambassadors

The brand has used a range of beautiful women from various industries who advocate for self-love and acceptance for all bodies to represent their brand. From rapper  Megan Thee Stallion, singer  Kelani, youtube content creator Jackie Aina and singer/ actress Christina Millian and many more. These women represent fierce confidence and a desire to make all women feel beautiful in their bodies.

 In the past Lingerie has often been used to shame women and make women of different sizes who don’t fit into societies standards feel excluded. Lingerie brands often showcased one type of body and ignoring the rest. With Savage X Fenty Rihanna has spun the narrative and given an opportunity for women of all shapes and sizes to be involved and included whether that’s front and centre in campaigns, as ambassadors or simply providing a range of sizes and styles to suit every customer. 

 Campaigns have the ability to tell new stories or rewrite old ones, giving an opportunity for different communities to be heard gives us new perspectives and a chance to be inspired to open our minds to different ways of living, accept ourselves and accept others just the way they are.